"People are looking at having more activities together, like gaming and playtime," remarked Althea Podmore, marketing director at Seattle-based consultancy, The Retail Group. "I think it's showing a trend toward what is important to people, versus the narcissism and greed in the boom economy."

She also added that there is a fundamental shift toward more family-oriented, stay-at-home activities after the September 11 air attacks in the United States which should benefit retailers and companies selling family oriented games. People prefer to stay home and spend more quality time with their families during these times of uncertainty. Despite the slowing economy, parents are still buying toys and games for their children but are more selective and prefer games that are both educational and entertaining.

Parents are now recognizing they must do more to help educate their children at home and that teachers need for parents to assist them. This is why the market for educational supplemental products, games and services have exploded. Parents want to help their children, but there is a limit on parent time, knowledge of how to help their children, and even language obstacles due to generational gap.

Educational games allow families, parents and children to work together in an inviting and engaging way that both enjoy. In the past, parental involvement in helping a child with homework was often confrontational. With our award-winning family educational strategy games from Gigamic, the parent/child interaction becomes fun and interesting for both.

Parents, plan your family game night with your children and spend quality time with them. Our games are easy to learn and fun to play. They last a life time, not just one Christmas. If you want something for the whole family that is both educational and entertaining, look no further.

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Educators, join our School Partnership Program and learn how we can help make learning fun!

Learning Centre Operators, find out about our Gameplan Games Workshop program and learn how to utilize your existing learning centres through our Premise Partners Program to generate additional income and customer goodwill.